The Levels Are Core Product Benefits Marketing Essay

The Levels Are Core Product Benefits Marketing Essay BMW has the image of a premium car manufacturer who is know for its well driving cars with a sportier performance than their competition, prime example of this is the fact that BMW only produces rear-wheel drive and four-wheel drive cars. Their premium image comes from the fact that they produce high-quality and relatively high prices automobiles. Even though their prices are relatively high the perceived value level is still at a sufficient level because of the balance with high quality. One of the core product benefits would be technology. For example EfficientDynamics which manages to lower fuel consumption without really compromising the performance BMW is known for, through means such as lightweight construction, a start-stop function, brake energy regeneration and tires with less roll resistance just to name a few. BMW has won many awards for innovation for measures such as these so their technology is at a high and innovative level. Product Attributes BMW was founded in 1916 and its first car went on sale in 1929, a well known and old brand known for its innovation is one of the strengths BMW can build on. Not only in the automobile branch but also known for its aircraft engines and motorcycles. Design, especially under Christopher Bangle recent design has been an important factor, loved by some hated by others the new design direction Bangle took was a hot topic in automobile discussions. What cannot be denied is that BMWs have a distinctive design with some elements that have been in its cars for decades. For example the characteristic grille, first introduced in 1933 and still in use on every car model BMW manufactures. Another part of design is that BMW designs all its products with recycling in mind, Design for Recycling makes sure that the right materials are used and recycling is easier because it is being accounted for at a design stage. BMW has a programme called BMW Individual in which such as the name states a customer can customise its car to great extent. Options such as exclusive paint, leather colours and types and more extensive audio/video possibilities are all part of this programme, all to satisfy the customer to the greatest extent. Support Services The normal delivery of an automobile consists of having it made ready by your dealer and having it delivered to your home. With BMW it is possible to pick it up at the factory it was produced at and have a tour there for example and visit the BMW museum, it is even possible for American customers to make use of this programme and BMW will even take care of the shipping afterwards. An exclusive offering which turns a simple delivery into a whole experience. BMW offers a long 12 year warranty on the body of the car, 3 years on the paintwork and 2 years on the rest with no maximum amount of kilometres used. Furthermore there are programmes that allow you to extend the warranty beyond this time for a premium. Every consumer has access to the BMW group Service Center which can be phoned 24/7 and is free of charge. BMW also offers BMW Financial Services, which is a lease and financing company. They offer lease agreements but also insurance, not only on cars but they even offer home or travel insurance. To summarize BMW produces high quality products which have a few characteristics they are well known for. There are many factors in which BMW has a great product strategy but the most notable factors would be driving quality, BMWs offer a high degree of performance in its cars. Also one very important factor is its technology, most notably EfficientDynamics through which BMW manages to lower fuel consumption and emissions without compromising the quality driving it is known for. There is also the design which characterises its cars as typical BMW and last but not least the high level of support services. Miscellaneous One of the biggest issues global society is facing is global warming, this is especially important in the automotive industry as their products play a (large) part in this issue. Car manufacturers face a bit of a paradox, their product is inherently harmful to the environment yet at the same time they try to be as environmentally conscious as possible. BMW not only tries to be environmentally conscious in their products they also strive to be this in their organisation. As stated on their website all BMW Group employees are guided by the ICCs Business Charter for Sustainable Development. Managers are stimulated to implement environmental guidelines and convey this message onto their employees. Just some examples are reducing the amount of paperwork that goes with every car as it goes down the production-line in the factory to reduce the amount of paper used. Turning off unused factory equipment in the weekends. Grouping the production of same coloured cars together so that the painting equipment has to be cleaned and sterilized less often. BMW Group acknowledges its responsibilities and commits to apply latest the technologies in order to enhance safety and lower fuel consumption and noise and exhaust emissions. As stated previously BMW applies Design for Recycling in which at the design stage there is already being accounted for optimizing the recycling process. BMW also is developing alternative fuel technologies such as BMW CleanEnergy which allows for the use of liquid hydrogen as a fuel. Furthermore BMW Group suppliers are required to adhere to the standards which BMW applies to its organisation and products. It is through technologies such as BMW Efficient Dynamics that the consumer is actually experiencing a lower fuel consumption and lower emissions. All of this achieved through lightweight construction, energy management and modern technology. For example in the Netherlands BMW has 129 models which have a green label, greener labels in turn allow for lower costs for the car. To summarize, although BMWs product is harmful to the environment they try to minimize this through the use of company-wide policies and design philosophy to ensure environmentally conscious production and technology to minimize fuel consumption and emissions. Sources Essentials of Global Marketing Svend Hollensen http://www.bmw.com/com/en/insights/overview.html http://www.bmw-warranty.co.uk/Pages/Information.aspx?page=Products/Comparison.htm http://www.bmwusa.com/Standard/Content/Owner/BMWUltimateService/Warranty.aspx http://www.bmw.co.uk/bmwuk/about/corp/environment http://www.bmwusfactory.com/Environment.aspx?id=282

Gender Relations and Inequality in India Essay -- female feticide, unf

Gender relations and inequality is experienced through lack of educational matters and unfair treatment of women and children, thus in many cases forcing women to run households, while the men are away at work in various seasonal migration jobs at unviable wages. As defined in a classic article, income inequality is â€Å"the distribution of total income amongst the represented population† (Gehring13). In outlined studies; evidence can conclude that poor gender relations in fact can be convoluted into other issues such as overpopulation, child malnourishment, low levels of GDP, and GNI. This in fact sounds to be true for what India is experiencing today. The predominant issue of gender inequality has led many down the pathway to poverty and what may be considered to many as the â€Å"Exploited Sector†. The exploited and primary sector in modern day India, which most are subject to, is facing many challenging issues such as long working hours, low wages, and no benefits which contributes to the inequality standards. The National Commission for Enterprises in the Unorganized Sector (NCEUS), reports that the â€Å"exploited sector† Is the very lowest earning in all countries which in fact is found more often than not in India, as many workers have trekked to the Southern region of India. The workers make under minimum wage daily contributing to the lower standards of growth and overpopulation numbers. Workers are also subject to work extremely long hours outside for next to nothing where they are, what Dejanvry may term the â€Å"Traditional Sector†. India’s temperature is accurate for it’s often at times above 100 degrees during the day and cooler at night making this a great deal of hardship. The workers at time often are subject to work extrem... ...ube, R., & Bhatnagar, R. (1999). Women without Choice: Female Infanticide and the Rhetoric of Overpopulation in Postcolonial India. Women's Studies Quarterly, 27(1), 2nd ser., 73-86. Gehring, Keith. "Economic Growth and Income Inequality in India." N.p., June 2006. Web. Jacobs, S. (2010). Structures and processes: Land, families, and gender relations. Gender and Development, 35-42. Kingdon, G. G. (2007). The progress of school education in India. Oxford Review of Economic Policy, 23(2), 168-195. doi: 10.1093/oxrep/grm015 Mark R. Rosenzweig, M., & Stark, O. (1989). Consumption Smoothing, Migration, and Marriage: Evidence from Rural India. Chicago Journals, 97(4), 905-926. Raj, Anita. "Gender Equity and Universal Health Coverage in India." The Lancet 377.9766 (2011): 618-19. Print. "The World Bank." India. N.p., n.d. Web. 19 April. 2014.

Facility & Venue Management Essay

1.0 Design Context. The Currumbin Surf Life Saving Club (SLSC) as a whole is a well-designed multi storey local club, due to its modern but ‘beachy’ looking design traits, which reflects the surrounding up market area perfectly. The club has a capacity to seat around 200-250 guests from its sports bar to dining area. The club is situated in a prime spot right on top of Currumbin rocks resulting in undisrupted views of the Gold Coast. 2.0 Design Analysis 3.1 External Design Features. The club is constructed with concrete with the exterior of the club consisting of 3 colour blocks white, light tanned brown and dark green (representing Vikings). From the car park only the side of the building can be seen with top half Light tanned brown and bottom dark green. This colour scheme that can be seen from the car park does not look welcoming, as it is dark, boring and bold. From the beach and the ocean the whole club can be seen utilising the white paint on the external area where there is open plan windows and large balcony. The Surf Club site is on Currumbin beach with the club structure expanded on top of the rocks giving the club a competitive edge over most other clubs as it the closest to the surf and has undisrupted views of the coastline. Joined to the club is a large tall rock called ‘Elephant Rock’ which has been utilised quite strategically as a look out, which is another unique asset for the club. Apart form this large natural structure the surrounding space is undisrupted as the houses and shops are across the road from the beach. The general area of the site consists of the club, the car park and the rock lookout. The design aspects of the space outside are very minimal as the building resides on the beach so it is unsuitable for any large scale landscaping or gardens. The footpaths leading to the building join up and match the Council beach footpath ensuring that it flows. Large signage is erected on the entrance of the car park so incoming traffic can easily see what the building is also on the side of the building a large mural is painted of the ‘Currumbin Vikings’ logo. The location of this surf club is as close to the ocean any club could get which makes it a massive draw card for their members and guests. Though its position is appealing being so close to the ocean puts the surf club in a situation where the club is prone to adverse weather conditions such as cyclones, large swells and dangerous winds ultimately impacting on the structural integrity of the club. The car park is outside is maintained well as it must stand all the elements including tidal surges. The space has a capacity to fit around 50 cars also public parking within 100m. The club is situated along one of the Translink bus routes and has frequent services running north and south. Alternatively the clubs free shuttle can be utilised within a 5km radius (Currumbin Beach Vikings S.L.S.C) making it very accessible. The club is situated on the 2nd level with the main entrance above a set of fairly large stairs, which makes it impossible for special needs guests to ascend. The club has installed an electronic chair lift for people with special needs but to get to the chair lift there is no wheel chair ramp, they must be lifted up a smaller flight of stairs (5) making the chair lift impractical. 2.2 Internal Design Features. The internal design of the venue is quite spacious with the service areas situated on one side and bar tables and dining tables situated on the other side leading out to the open balcony giving all guests a view of the ocean. The interior is white in colour giving it a modern look; whilst they haven’t taken away the surf club feel utilising floor tiles with a sandy coloured wash giving the club a nice ‘beachy’ texture. The social facilities offered at the surf club consist of administration area, designated food ordering area and cafà ©, bar/drink service area, dining area, live sports entertainment area, gaming room (pokies) and toilets. The food ordering area is situated at the far end of the service area with the food menu situated in the middle of the club on a pole away from the ordering area so guests must look first then go up to order which causes congestion. The bar is quite large with 2 service areas with huge selection of beers and spirits also showcasing a wine selection area. The bar has a nice marble counter, which is complimented with a sleek scattered tile design. The sporting entertainment area is large with large flat screen and smaller screens with keno available. The gaming room is separate to the club and is accessed by a door to ensure under 18’s cannot enter. The manner in which the service counters have been positioned on one side of the venue has given the club more control over the club regarding guests and congestion within the club by creating a free flowing walkway between the service areas and tables allowing guests to easily walk in and out with out causing major congestion. Signage stating the exits within the club also ensures that guests are aware of their surroundings. The area in which guest can dine consists of inside with open plan windows looking towards Burleigh/Surfers Paradise and out on the balcony looking out to the ocean. As the club is on the beach night temperatures can be cool so adequate heating is available with gas stoves out on the balcony and heating inside. The balcony has large stationary umbrellas hanging down so guests are out of the direct sunlight but still utilising the natural light. As the club has the up stair function room it allows the club to be much more flexible and provide services to cater for new trends. This room also allows the club to create and have contingency plans in place to ensure that if something were to happen there would be room to cater for guests and ensure no major impacts on the club are caused. The clubs location, services and facilities give the venue a good edge in trying to obtain guests and income. The Currumbin area has a lot of cafà © styled restaurants so there is competition in the area making it important for the club to host events. The club hosts live local and national music acts every weekend (Currumbin Beach Vikings S.L.S.C), promotional days and the Vikings has nippers on during the summer so through out the year the club has various events to cater for all guests ensuring that the club is capturing as much income generations as possible. On inspection the club had no signs of vandalism, which showcases the clubs identity within the Currumbin community as being their local Surf Club. 3.0 Develop and Evaluate Solutions. 3.1 Problem: Colour Scheme of Building facing car park. The solutions established to enhance the front facing wall consist of firstly repainting the wall to coincide with the rest of the club or secondly creating a mural reflecting the beach and Vikings to put on the wall. The strengths of these solutions would help to improve the appeal of the club to members and the general public also giving the building a new and different vibe. The main weakness in regard to changes of the building would be member’s inertia to change as they associate the colours with the building. This problem is ranked number 1, as it would be easy and feasible for the club to adopt. 3.2 Problem: Building Site Prone to Adverse Weather Conditions. As this problem is of a natural nature it makes it difficult to create effective solutions but ensuring the right precautions are taken when preparing for the storms would be imports and monitoring these events would be a vital element in minimising damage also. These solutions will help to ensure that as little damage is done to the venue as possible also gives decision makers of the venue the ability to take quick action and increase protection if events are predicted to worsen. This problem is ranked number 4 in terms of relevance and feasibility, as it is hard to determine how severe the events may be. 3.3. Problem: Electronic Chairlift Situated above a Flight of Stairs. In order to fix this issue would be essential to construct a platform to join the electronic chairlift to the ground level or build a wheel chair ramp. The importance of this solution it would ensure that all guests are able to enjoy the services available at the club also it would help to improve relationships with these guests. The weaknesses to this solution consist of the construction would affect the entrance to the club and also the cost would be large. This problem is ranked number 3 due to the cost associated with the change. 3.4 Problem: Food Menu is not Clearly Visible.  The easiest and most effective way to fix this problem is to replace the current menu area or add to it by installing a menu board above the ordering area also complementing it by placing a menu board at the entrance of the venue. This will allow guests to easily see what is on the menu whilst waiting in line easing congestion and also gives general passers by an ide of what the club has to offer. The weaknesses could be the managers do not wish to have the men’s displayed in this manner also there would be a cost with fitting the structure. This problem is ranked number 2 as it is an easy fix and the costs would be minimal.

Building a Peanut Butter and Jelly

Building a Peanut Butter and Jelly Free Online Research Papers Peanut butter and jelly sandwiches may be one of the most popular sandwiches that comes to mind once the question is asked, â€Å" What was your favorite sandwich growing up as a child† Many may not know that the origin of this PBJ sandwich has yet to be determined. However, what is known is that in World War II soldiers where given Peanut butter and jelly in their food rations. Many say that the soldiers combined the peanut butter to the jelly because that made it easier to eat. This sandwich is now eaten by many, young and old. There are six easy steps to create and enjoy this sandwich. First, you will need to find the right bread. White bread is traditional but it isnt sturdy and the jelly soaks through. In addition, white bread is extremely processed and lacks vitamins why not make this delicious and healthy? Multigrain adds its own flavor that complements the sweetness of the jelly and peanut butter. Whole wheat is healthiest option. Make sure the bread is 100% whole wheat flour, not 100% enriched whole wheat flour. Next, choose your peanut butter. Youll need to decide between chunky or smooth. Chunky can often be harder to spread, as it can tear the bread. But it does add a nice crunch. Then, choose your jelly. Common options include grape jelly, strawberry jelly or raspberry jelly. The adventurous might chose apple jelly. Meanwhile, get a good amount of peanut butter on a knife or spoon (this amount varies with your personal preference) and spread it out evenly onto one of the slices of bread. Wipe any residual peanut butter from the knife onto the second piece of bread. Next soon after, Scoop some jelly onto the other slice of bread. Again, the amount is up to you, but when in doubt, use less rather than more. Jelly tends to squeeze out the edges and drip if you use too much. Make sure to spread the jelly evenly. Immediately after, gently press the two slices of bread together. Always put the peanut butter side on top of the jelly side because the jelly will fall off. Finally, cut your sandwich. This could be in half crosswise into two congruent triangular slices, in half across the shorter width into two rectangles, into fourths either of these directions, or into as many pieces as you wish. One more thing- since peanut butter is sticky; youll need a tall glass of milk or a glass of water to help wash your sandwich down. Research Papers on Building a Peanut Butter and JellyPersonal Experience with Teen PregnancyThe Spring and Autumn19 Century Society: A Deeply Divided EraThe Hockey GameResearch Process Part OneMarketing of Lifeboy Soap A Unilever ProductCapital PunishmentHip-Hop is ArtWhere Wild and West MeetEffects of Television Violence on Children

Compound Terms That Start with Half

Compound Terms That Start with Half Compound Terms That Start with â€Å"Half† Compound Terms That Start with â€Å"Half† By Mark Nichol By now, you have observed that compounds of two words can be closed, like paperback, hyphenated, like light-year, or open, like â€Å"ice cream.† This inconsistency (sometimes persisting, sometimes differing as the prevailing style changes) is one of the maddening vagaries of the English language, but the puzzlement intensifies when the style differs even among compounds beginning with the same word. Take compounds that start with half, for instance. The variability exists regardless of which part of speech the compound represents. Consider these sample nouns: In field sports such as football and soccer, one of the positions is halfback. But a brother or sister related to one by only one parent is a half brother or a half sister, and when the moon is half full, it is called a half-moon. Further inconsistency prevails, for example, in classes of similar terms: A fifty-cent piece is a half-dollar, but several other numismatic terms beginning with half â€Å"half crown,† â€Å"half dime,† and â€Å"half eagle† are open. (These are all discontinued values of currency, but the discrepancy persists.) Adjectives incorporating the word half also vary in style: Something that is lacking in effort is halfhearted the adverbial and noun forms, halfheartedly and halfheartedness, are also closed while something incomplete or lacking in some quality is half-baked. (I know of no adjectives beginning with half that are open compounds.) The compound verbs beginning with half that I found listed in one dictionary are consistently hyphenated, but there are only three: half-mast, half-sole, and half-volley. Adverbs are rare, too, but they follow the style of the adjectival forms. The form for a given compound may differ depending on part of speech or on meaning: For example, a book cover consisting of two distinct materials is half-bound, but the style is called half binding, and â€Å"half hour† is open, but half-hourly, as an adjective or adverb, is hyphenated. Meanwhile, the term for the intermission of a competition, whether used as a noun or an adjective, is halftime (â€Å"I walked around the stadium to stretch my legs during halftime†; â€Å"The halftime show seemed interminable†), but in the adjectival or adverbial sense of working half of the normal workweek, it is styled half-time. I could use another hyphenated compound beginning with half to describe my feelings about this imperfect system, but I’ll just say that the inconsistent nature of terms that belong in this broad category requires that I often do what I recommend you do whenever you plan to use one: Look it up. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Arrive To vs. Arrive AtYay, Hooray, Woo-hoo and Other AcclamationsI wish I were...

Discussion 6 Thinking Critically About Architecture Essay

Discussion 6 Thinking Critically About Architecture - Essay Example The Supreme Court was created to be a government courthouse. The structure was designed by American Cass Gilbert in the neoclassical style (U.S. Supreme Court 1, 2011). The courthouse has several Greco-Roman influences. The building uses symmetry, standard Corinthian column types, roof entablature, building wells, and basilicas. The use of Greco-Roman architecture is a benefit to the functionality of the courthouse and its purpose. The great size of the building is used to house four floors of judicial service. The ground floor is used for offices and public services. The first floor is occupied by Justices’ chambers, offices for law clerks and secretaries, the East and West Conference rooms, and several other rooms of utility for officers of the court. The second floor is mostly office space and the Justices’ library and dining rooms. The third floor is where the Supreme Court Library is located. Neoclassical architecture is defined as classical architecture of ancient Greece and Roman influence that is likely to have symmetrical shape, columns that rise to the full height of the buildings, triangular pediment, and/or a domed roof (Neoclassical Architecture, 2011). This style is apparent in the exterior structure of the Supreme Court. There are sixteen exterior columns that rise to the top of the building and there is triangular pediment visual in the front end. The Supreme Court uses several types of columns from Greek order. The courthouse uses Corinthian columns topped with entablatures supporting the exterior of the building. These columns are present in the center entrance of the main building. There is a definite symmetry of the building as it peeks in the middle and skews to either side. Entablatures are present on the exterior of the courthouse embodied below the pediments and above the columns. These dà ©cor are typical of Greek culture and dramatic in design. Inside the Supreme Court uses what is known as the building

Article response Example | Topics and Well Written Essays - 750 words - 1

Response - Article Example The article seeks to clarify whether the effect of gender congruence between a competitor and the referent can occur independently from ambiguity avoidance. To clarify this, the authors conducted two experiments using Finnish, a non-gendered language. Like English, the Finnish language speakers produce fewer pronouns when the competitor and the referent have the same gender. Furthermore, this effect does not result from ambiguity avoidance. Competitors’ gender congruence and reduction of pronouns is higher in English language than in Finnish. In English, avoiding gender ambiguous pronouns is easy because semantic competition is normally affected by gender congruence. Discussion and comments of the article On reading this article, my knowledge was widened on what drives the effect of gender congruence in the English language. I knew that gender congruence effect in English language was driven by ambiguity avoidance. Initially, I assumed that the way speakers make reference to e xpressions was based on congruence effect alone. To enhance my understanding, I examined Van Compbel, Fukumura, Harley and Pickering (2011) study, which investigated how similarity in different entities affect a speaker’s choice and reference to some expression. ... Conversely, more pronouns are produced when the competitor and the referent are in different situations. The congruent effect appeared to be high in a situation in which the action described was relevant to the situational congruence. This implies that the effects that come as a result of congruence will depend on other representations of concepts known by the speaker. In the second experiment, this study revealed that whether a pronoun is ambiguous or not, the effect of competitor’s similarity is always present. At the end, the researchers concluded that the similarity effects are independent of ambiguity avoidance. The effect emanates from a speaker’s internal production challenges. Still, Van Compbel et al. (2011) results are similar toward the explanation of how ambiguity avoidance relate with the similarity or congruent effect. However, the studies use different approaches in investigating the effect of congruence on ambiguity avoidance. Both articles revealed that congruence effect is independent of ambiguity avoidance. In the main article by Fukuruma, Hyona and merete (2013), it is revealed that because congruence impact semantic competition, a speaker is aware of the pronoun ambiguity. This makes congruence effect independent. Conversely, Van Compbel et al. (2011) study confirms that it is the internally speaker production constraints that make congruence effect independent of ambiguity avoidance. Further, the similarity between these two articles drew my attention to another study by Arnold and Griffin (2007). The article investigated how one chooses between proper names and pronouns in a speech. The study was based on the traditional assumption that speakers strive to interpret